Nowadays, who doesn’t have at least one email account? With the world becoming increasingly connected, we are always paying attention to our inboxes to keep up with market news and trends.
In this sense, email marketing for e-commerce is a great tool. This practice consists in sending strategic messages to your contacts to create a link.
If your company does not yet have an email marketing practice, this article will make you start using it. We will show you the great benefits of this action.
How to use email in your e-commerce
Email marketing for e-commerce should serve as a means of connection. This is an individual channel – although you can create segmented groups – where the customer can see promotions or talk to companies.
We can segment groups so that each person only receives the emails that interest them.
The communication must have a good frequency, without exaggerating but also without being too absent. These can be emails about new product launches, promotions, and tips.
Attracting customers is good, of course, but the best thing is to retain them! When you gain the loyalty of a customer, he not only makes recurring purchases but also attracts new customers to the company, in an organic way.
One great power of email marketing is to increase sales. Every time a customer opens one of your emails, your brand will be present in his mind for some time. The rate of visitors to your site can go way up with the sending of emails.
The cost of creating an email marketing campaign is very low!
How do you know if a strategy was effective or not?
Keeping a frequent follow-up!
Each email sent should be monitored. Evaluate how the open rate and clicks on links were.
A good idea is to test different ways of building the title – as well as creating different email structures and using various Call To Action.
All this can and should be tested to find the best responses from your target audience, optimizing the work and achieving better results.
So we have seen that email marketing for e-commerce is fundamental! The benefits are huge and can make all the difference in your business.